Services

 

Strategic planning

Marketing and communications strategic planning at MJ Hudak Consultants strives to integrate the following marketing and communications disciplines rather than planning each in a silo.  It’s what creates a strong brand and consistency across the organization.

 

Brand strategy
 

  • Brand audit
  • Brand and corporate identity development
  • Message platform and mapping
  • Standards manual



Communicate-Change is a new methodology from MJ Hudak Consultants, providing an integrated, structured approach for change management communications that accelerates user adoption and improves productivity.  A five-stage customized communications plan, including a target audience segmentation matrix, integrates with: the IT project life cycle, project management stages, change management stages and communication model phases.

  • Customized change management communication plans

  • Segmentation of target work groups

  • Ongoing loop of assessment, measurement and feedback through post-deployment

  • Coaching and talking points for executives, senior leaders and front-line managers to lead change

  • Content management of information repository

Learn more                     

 

Marketing communications

  • Project management of campaign launches

  • Collateral and sales materials development

  • E-marketing

  • Direct mail

Public relations
 

  • News releases
  • News conferences
  • Story placement
  • Publication profiles


 

Event marketing
 

  • Trade shows
  • Customer dinners
  • Seminars
  • Conferences
  • Webinars

 

Web site planning and content management

 

 

 


 

Contact: Chicago   info@mjhudak.com   847.424.1850   312.209.9901
 

  

 

 

 



Featured Work


Integrated e-Marketing
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